Fanatics, the global leader for officially licensed sports merchandise, just announced the launch of “RUN-CTY,” a new exclusive product line produced in collaboration with legendary hip hop group RUN-DMC.
The collection of merchandise, ranging from tee-shirts to snapback hats combine the iconic rap group's logo with sports colors, including the New York Knicks’ orange and blue, Atlanta Hawks’ red, white and black and the Los Angeles’ Lakers’ yellow and purple.
In place of the “DMC” it has the teams’ hometown. For example, for the Lakers, it’s “RUN LAL.”
“It’s cool to have the RUN-DMC logo be part of this special collection,” said Darryl “DMC” McDaniels. “I like having the spirit of our music history tied into the passion of sports fans around the world.”
To celebrate this launch, the New York NBA Store, located on 5th Avenue, hosted an event on Thursday, October 6, featuring a DJ session by the late Jam Master Jay’s son, TJ Mizell and an appearance by McDaniels.