MOSCOW - Heavily-indebted Russian carmaker AvtoVAZ appointed Sergei Kogonin, head of truckmaker Kamaz, to its board of directors, increasing the prospect for the creation of a state-controlled autos giant.

Kogogin agreed earlier this year to head a proposed holding company for government stakes in both Kamaz and AvtoVAZ controlled by Russian Technologies -- a huge state conglomerate with interests in aviation and defense as well as autos.

The move is seen as part of a long-term Russian effort to revive its struggling car industry, struggling under falling demand, high debt, outdated technology and a bloated workforce.

This appointment will be connected to Russian Technologies' plans to create an autos holding company for its stakes in these companies, VTB analyst Vladimir Bespalov told Reuters.

A new company may make it easier to secure new loans for AvtoVAZ, which is finding it extremely difficult to attract money. Other stakes could be used as collateral, he added.


Russian Technologies has a 37.8 percent holding in Kamaz, but sources told Reuters earlier this year it was talking to Moscow investment bank Troika Dialog about acquiring its 13 percent stake in the truckmaker.

It also has a 25 percent stake in AvtoVAZ.

The role to be played by overseas carmaker investors Daimler

and Renault in the Russian car industry remains uncertain as neither has shown any willingness to add to stakes purchased amid more favorable economic conditions.

Germany's Daimler, a 10 percent stakeholder in Kamaz, has first refusal on the Troika stake, but the head of its trucks division told Reuters last month it was happy with the level of the stake for the foreseeable future.

Renault, which paid around $1 billion for 25 percent of AvtoVAZ nearly two years ago, has remained tight-lipped on its plans for the company despite public invitations from Russia to open talks to buy a bigger stake.

AvtoVAZ, which also on Friday said car sales would rise 11 percent in 2010, needs to restructure a $2 billion debt pile and reverse heavy losses to continue as a going concern, and First Deputy Prime Minister Igor Shuvalov said this month Renault must be a part of the process.

Prime Minister Vladimir Putin is due to visit Renault's home city of Paris next week. During the visit, AvtoVAZ and Renault will on November 27 sign a memorandum of intention for future cooperation and may discuss the French company's future input into the Russian one, Maxim Nagaitsev, AvtoVAZ vice president in charge of sales said on Thursday.

Russian plans to shake up the industry were dealt a blow earlier this month when General Motors decided not to sell its European arm to a consortium including Russian lender Sberbank.

(Reporting by John Bowker/Anton Zverev and Gleb Stolyarov)