Samsung
Samsung has unveiled its new AI technology for its premium TVs. Reuters/Andrew Kelly

Samsung Electronics just announced its new artificial intelligence technology for its high-end QLED TV series. The technology has advanced machine learning capabilities that make it possible for the South Korean giant’s TVs to render any type of video content with better quality.

Ahead of Consumer Electronics Show (CES) 2018, Samsung unveiled its new 164-inch “The Wall” TV at the Enclave event venue in Las Vegas on Sunday. Interestingly, the company also showcased other innovations and products at the event including the world’s first 8K AI technology, as indicated by Samsung in its press release.

Samsung’s new invention is its response to the rapidly growing number of super-high resolution television screens in the market in spite of the scarcity of readily available high resolution content. With Samsung’s 8K AI technology, any type of video can easily be upscaled and transformed into 8K content.

The television industry is currently leaning toward 8K as the soon-to-be standard of new TV releases. Considering that 8K is the current highest resolution available in digital television and digital cinematography, most if not all TV manufacturers are aspiring to put out displays with support for the ultra-high definition resolution.

The problem with the fast-paced development of the TV industry though is it doesn’t wait for content creators and movie makers to release shows, films and video content that take advantage of the latest technologies available for TVs. Hence, there’s a gap between the number of displays capable of offering high resolution image quality and content that’s made especially for such displays. Samsung’s new AI technology is designed to close that gap.

Samsung’s 8K AI technology basically makes modifications to low-resolution video content by restoring its image quality, reducing noise and recreating details to achieve 8K picture quality. The process is automatic, so users can expect any content they watch using Samsung’s latest QLED TV to be optimized without the need of altering any settings.

For now, Samsung’s 8K AI technology is limited to the company’s newly announced 85-inch 8K QLED TV. However, Samsung did confirm that more QLED TVs with the advanced AI technology are scheduled for launch during the second half f this year. The company also noted that the upcoming TVs will come with screens larger than 65 inches.

The introduction of Samsung’s 8K AI technology comes exactly a week after the company’s crosstown rival LG announced that it is showcasing the world’s first massive 8K display panel at CES 2018 this week. South Korea’s biggest display panel manufacturer said at the time that it developed its own innovative process to finally bring an 88-inch 8K OLED TV to the market.