The color schemes currently available include Pebble Blue and Marble White. In the United States, AT&T has begun accepting pre-orders for a Garnet Red edition of the phone. And there could be more additions to the handset's color variants in the near future.
The red variant of the Galaxy s3 is not yet available in the United Kingdom. Pocket Lint asked Samsung when the recently announced color will make its way to the UK.
We will be announcing potential color variants in due course, a Samsung UK spokesperson replied.
AT&T in the U.S. begins accepting pre-orders for the Galaxy S3 beginning Sunday, July 15, but the phone won't be available until July 29. It will cost the same its white and blue counterparts, which is $199 for a two-year contract for the 16GB model and $249 for the $32GB version.
With an exclusive red color this summer and the power of the nation's largest 4G network, AT&T delivers the best wireless experience for Galaxy SIII fans, said Jeff Bradley, senior vice president for AT&T mobility.
It is unclear exactly which types of color variants or how many more editions Samsung plans to release, if any at all. Pocket Lint speculates that the manufacturer could launch some fancy rock or gemstone-styled hues, such as an Emerald Green or Azurite Orange. This would fit with the naming conventions of the current models, Pebble Blue, Garnet Red and Marble White.
In contrast, Samsung's Galaxy S2 for AT&T is only available in black, according to the official website's product description page. The color selection available for its successor could be part of the company's Next Big Thing marketing approach when advertising the phone, offering a different experience from its predecessor.
The addition of various color schemes for its flagship smartphone could be a ploy by Samsung to lure more customers, Pop Herald speculates. Perhaps the manufacturer is seeking ways to keep the Galaxy S3 buzz going, especially since Apple's iPhone 5 is rumored to be unveiled in August.
Other than new shades and tones, Samsung has launched alternative versions of its Galaxy S3. The manufacturer announced that a Samsung Approved For Enterprise (SAFE) edition will be available, which is designed for bring your own device policies in the workplace. A so-called Developer Version, which includes an unlockable bootloader, will allow users to modify the software of the device. This will be offered directly from Samsung's Developer Portal on the company website.