San Diego-based San West Inc. focuses its efforts on the off-road vehicle (ORV) industry. Its retail store locations specialize in the design, manufacture, sales and repairs of off-road buggies. In addition, the stores provide aftermarket performance products and accessories for off-road buggies and other ORVs.
The company announced today that its Buggy World Retail & Service Center has bolstered its position as a premier sales, service, and accessory showroom in the San Diego, California region with the recent launch of an OMV consignment service. The CEO of San West, Frank Drechsler, stated, “Business trends are looking solid on the sales floor, in our service center, as well as online.”
Buggy World’s increased focus on consignment sales is already resulting in a dramatic increase in customer traffic. It is also having a very positive impact on both revenue and profitability as the store is able to capture between 10% and 20% of each sale at nearly zero cost to San West. The decision to make floor space available to consumers wishing to sell their used off-road vehicles is a smart one.
The decision has enabled San West to more effectively capitalize on the consolidation that has occurred within its core market. Over the past year or so, many competing ORV companies in southern California have been forced out of business by the prolonged recession in the region. This has allowed San West to acquire existing inventory from ex-competitors on a consignment basis and sell it at a substantial profit while passing on a significant cost savings to customers.
The Buggy World showroom, which is the largest in the region, and its industry-leading portals – www.CountyImports.com and www.BuggyNation.com – are helping establish the company as the dominant ORV player in the San Diego marketplace. Further information about San West can also be found at its corporate website, www.SanWestInc.com.