Taking inspiration from the workroom scents in Savile Row's Tailoring outfits Penhaligon's head of marketing Emily Maben and master perfumer Bertrand Duchaufour have created a new men's fragrance called Sartorial. The notes evoke the scents of the workroom at Norton & Sons, Bespoke Tailors at No. 16 Savile Row. The new fragrance will be available at all Penhaligon stores, and online store as well.
The new fragrance is a contemporary interpretation of a classic Fougère; the traditional notes of oakmoss, tonka bean and lavender have been exquisitely stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor's workroom. The modern thread running through Sartorial is beeswax; echoing the blocks of wax each thread is run across before stitching. This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age, says the statement from Penhaligon when describing the perfume.
Top notes include Aldehydes, Ozonic Effect, Metallic Effect, Violet Leaf, Neroli, Cardamom, Black Pepper, Fresh Ginger followed by Beeswax, Cyclamen, Linden Blossom, Lavender, Leather at the heart. Finally, the dry down features Gurgum Wood, Patchouli, Myrrh, Cedarwood, Tonka Bean, Oakmoss, White Musk, Honey Effect, Old Wood Effect, Vanilla, Amber.