In a recent international advertising campaign, superstar Scarlett Johansson celebrated the rich heritage of luxury brand Moët & Chandon.
The Lost in Transition star has been a celebrity ambassador for the brand since March 2009.
The campaign, developed by Paris-based Works Advertisement Agency and shot by renowned British photographer Tim Walker in Fall 2010, consists of three photographs that truly represent the sense of glamour, grandeur and generosity inherent in the brand.
Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett said Moët & Chandon President & CEO Daniel Lalonde in a statement.
All the three visuals feature Johansson at Trianon, an impressive residence built by Jean-Rémy's Moët on the Moët & Chandon Estate in France. The first image portrays Johansson holding a bottle of Moët to evoke the brand's allure.
The second visual is a time-lapse picture sequence of five spontaneous images that capture the star's playful smiles and casual gestures, revealing her extraverted nature. In the third image, she perches on a wooden ladder in one of the Trianon salons, above a generous champagne cascade.