Secret, the anonymous sharing app, is gearing up for a comeback. Founder David Byttow tweeted about "Secret V2" on Sunday.
The app had been previously shut down over privacy and cyberbullying concerns.
Secret acted as a vent for people who did not want to disclose their identities while sharing views or information publicly. Users could post snippets of text anonymously. In the past, many people disclosed information only they were privy to using Secret.
However, problems began when many key members left the team, including its co-founder Chrys Bader-Wechseler. Despite raising $35 million in investment and having 15 million users, the app reverted to maintenance mode before shutting down.
Byttow's latest tweet has raised hopes that users will once again have access to the app. He told TechCrunch: “The downsides of current social media products must be addressed, and this is currently the way that I know how, people don’t have a good space to be their most authentic selves, especially to people they know," adding: "There is too much fear, and there is too little self-awareness. We need more self-awareness, starting with Silicon Valley. We are in a bubble. F--- the bubble. The truth wants to be set free. Only then can we begin to understand and only then can we heal and work together.”
Byttow's comments come amid accusations against social media of helping Donald Trump ascend to the U.S. presidency. Facebook founder Mark Zuckerberg recently came out in defense of the social network, which allowed the president-elect to host his Facebook Live webcast during his campaign.
Byttow explained that he is currently “treading lightly” and wants to build the “right” app the second time around. He will avoid taking venture capital investments and any money the app makes will go to nonprofits such as Planned Parenthood, which has been threatened under a Trump presidency.
“If it’s to exist, it must be self-sustainable, and it must be free of any conflicts of interest,” Byttow told TechCrunch.