Secret, the app that lets users share short notes publicly without revealing their identity, has attracted a new round of funding.
The startup founded by ex-Google Inc. (NASDAQ:GOOG) employees Chrys Bader-Weschseler and David Byttow announced Monday that it had secured another $25 million in funds thanks to several venture capital firms and private investors. The Secret team named some of its investors, which include Index Ventures, Redpoint Ventures, Reddit founder Alexis Ohanian and Garry Tan; others who chose to remain secret.
The influx of $25 million brings the total amount invested in Secret to approximately $36.3 million, according to CrunchBase.
In addition to the influx of capital, Secret announced a few new features to its website along with its Android and Apple Inc. (NASDAQ:AAPL) iOS apps: Secret Collections and Facebook Logins.
According to Secret, Collections provide a daily digest of some of most popular and best secrets shared on the app. Users can subscribe to the Collections, which currently cover a handful of categories including: popular, dating, reflection, funny, work and loss.
The introduction of Facebook Logins comes in response to user requests. Previously, Secret relied on users’ mobile phone contact lists to expand their streams. The Facebook Login addition will add another way for users to expand their networks while simultaneously gaining more secrets to browse through during the day, along with a wider audience.
While the connection of Facebook accounts to Secret may raise some privacy concerns, the company says public names are not even stored on Secret servers. “Yes it’s anonymous, we don’t even store your public name,” the company said in its blog post.
Secret has made efforts in recent months to expand its service to a larger audience, which now includes Android users and people outside of the U.S.
“While the first six months were about us learning and perfecting the Secret experience, the rest of our first year will be focused on bringing Secret to more people, in more interesting ways,” Secret said.