The days of such YouTube videos like the Harlem Shake and Gangnam Style are over — at least that is what Google (NASDAQ:GOOG) announced Monday on its YouTube blog.
“When we started out in 2005, we focused on rapidly increasing user engagement. We wanted an inventive way to draw people in and catalyze their creativity. The result? A contest for the best video on our site,” read the post. “Nearly eight years later, with 72 hours of video being uploaded every minute, we finally have enough content to close the competition. We’ve started the process to select a winner and as of tomorrow at midnight, we will be closing the site to submissions.”
According to the post, the site was launched in 2005 as means to find the best video in the world and that competition ended on Monday. YouTube scheduled a presentation, via livestream, of the best video nominees to begin at 9 a.m. Pacific Daylight Time on April 1. While 30,000 technicians sort through the submissions, a panel of judges — including famous YouTube stars like Antoine Dodson — will determine the best video. The selection process will continue every day, in 12-hours increments, for the next two years. YouTube will relaunch in 2023 featuring the winner of the competition and nothing else.
YouTube’s prize for the best submission is a MP3 player, boasting a sleeve clip, and a $500 stipend for the winner’s next creative endeavor.
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But fortunately for those who have not yet got their fill of sneezing baby pandas, Google is merely a fan of April’s Fools Day, and the company will not be shutting down the service it bought in 2006 for $1.65 billion. On April 1 in past years, Google has announced that it was changing its name to Topeka — referring to the brokerage firm — and that it launching Google Paper, a service that would send you printed copies of all your emails.
Also on Monday, Google said it was launching “Google Nose,” a search service that is powered by smell.
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