Simulated Environment Concepts Inc., developers of SpaCapsule®, the multi-functional standalone dry water massage and relaxation system now used in spas and clinics around the world, wisely decided early on not to limit themselves to the U.S. Their high-end massage and sensory stimulation offering was better suited for a worldwide market, tapping into a much wider range of lifestyles. When the company signed a manufacturing deal with French company Zen & O to produce 250 SpaCapsules, it was a testament to the personal wellness industry thriving in Europe. France went on to become one of SE Concept’s best markets.
An even better example is the company’s recent inking of a multi-million dollar international production deal with UAE distribution company I. SEPTA Co., Ltd. The agreement calls for the manufacture of at least 150 SpaCapsules for use throughout the Middle East. The special appeal of SpaCapsule in the Middle East is due to the unique social rules and restrictions that tend to govern even the most personal aspects of daily life in the region. Dr. Ilya Spivak, Marketing Director and co-founder of SEC, said it best: “The global Muslim population is approximately 1.82 billion individuals. Considering the strict modesty rules preventing cross-gender massage, this deal opens the door to our SpaCapsules being used by the Islamic community throughout the world, positioning our company for continuous expansion, viability and use.”
The arrangement covers production and distribution over a period of four years, with an average of 38 SpaCapsules to be ordered every year. In addition, there is also the possibility that the agreement could be accelerated, with fulfillment in as little as two years.
SEC Chairman and CEO, Dr. Ella Frenkel, commented, “This manufacture and distribution agreement continues to expand our reach into the Middle East. It is a true compliment to our previous arrangements with Jordan and Egypt and will likely increase acceptance and sales throughout the region.”
For more information, see the company websites at www.spacapsule.com and www.SECCorporation.com.
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