Artivision Technologies Ltd., a Singapore firm that specializes in online video advertising, said on Sunday its technology may be incorporated into a software kit being developed by the Intel Corp.

Under a memorandum of understanding, Artivision unit ArtiMedia Pte. Ltd. will incorporate its front-end in-video advertising platform and back-end advertisement serving technology into an Intel software development kit (SDK) that uses the U.S. semiconductor giant's Wi-Fi Direct technology.

A definitive agreement is expected to be entered into between Artimedia and Intel once the first working SDK with Artimedia's front-end and back-end technology is deployed on a demo mobile device, the Singapore firm said in a stock-market filing.

Intel may also invest in Artivision if a definitive agreement is reached, the Singapore firm added.

(Reporting by Kevin Lim)