Singita (‘place of miracles’) is world-renowned for providing ‘the best
safari experience in Africa’ and has notched up virtually every hotel
and travel award since its inception in the mid-90s.

The balance of hospitality, conservation and community is what sets
Singita apart, and has been at our core from the very beginning. Since
the early1900s, when the Bailes family first had the vision of what is
Singita today, we have been able to share a unique part of the world in
a manner which is highly respectful of the natural environment.

also believes in ‘fewer beds in larger areas’: the idea that a minimal
number of guests would have little impact on the land and its fauna and
flora. This benefits the environment but also makes for up-close,
intimate experiences for guests – with numerous opportunities where
they can interact with their surroundings and learn more about our
conservation principles.

Another important focus of
Singita is dedication to our local communities and to assist in
generating prosperity and social upliftment. Thus far, a number of
successful development initiatives have made a significant difference
to the lives of many people surrounding our properties.


The heritage of Singita can be traced back to 1925, when James
Fawcett Bailes first purchased a pristine tract of land in the Lowveld
(the present-day Sabi Sand Reserve). It has remained in the family and
his dream to preserve a large piece of land and protect its magnificent
wildlife, lives on today.

In the early 1990s, James
Fawcett Bailes’ grandson, the current owner of Singita, undertook to
focus on preserving his grandfather’s legacy. Using 1930s aerial
photographs, he undertook to maintain and restore the land to its
original condition with the help of environmentalist Dave Wright (who
has overseen its revitalisation since 1978). He also decided to build
an exclusive game lodge offering unsurpassed luxury and wildlife
experiences. In 1993, Ebony, the first Singita lodge, opened its doors.
Following its success, Singita created four more game lodges in South

In recent years, Singita’s signature has
extended beyond South African borders to Tanzania and Zimbabwe. Singita
Grumeti Reserves is located in northern Tanzania, on the western
corridor of the Serengeti National Park – Africa’s No. 1 World Heritage
Site. Singita’s most recent addition is Pamushana Lodge in the
Malilangwe Wildlife Reserve in Zimbabwe, where – along with the Grumeti
Community and Wildlife Conservation Fund – Singita is supporting an
ambitious relocation initiative of the endangered black rhino.