Rich or poor, Mac or PC user, there's something everyone can enjoy in watching an Apple Watch be turned to dust in a blender. That's exactly what happens in a new video from Blendtec, the blender company that's made its name with the “Will It Blend?” series of viral marketing videos where everything from golf balls to iPhones and iPads.

Spoiler alert: Everything blends.

When Blendtec founder Tom Dickson drops the Watch into the blender it at first seems like Apple's latest luxury product might survive the trip.

“Siri, I'm afraid there's no other way to answer the question: Will it blend?” he said.

But just when it seems like the blend will end painlessly, though, the screen is destroyed followed quickly by the hardware and then the watchband. After less than a minute the Apple Watch, which ranges from $349 to $17,000, is turned to dust.