Headquartered in Bala Cynwyd, Pennsylvania, Skinny Nutritional Corp. engages in developing, distributing, and marketing nutritionally enhanced functional beverages, primarily in the United States, under the Skinny brand. They are the creator of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium, and zero-preservative enhanced water. Skinny Nutritional Corp. trades on the OTCBB as part of the Food Wholesale industry.
In 2006, Michael Salaman and Don McDonald began envisioning a beverage for the 21st century. Their vision was for a unique product focusing on health, wellness, and meeting the needs of millions of calorie-conscious consumers. Skinny Water® was the result of their efforts. This is a flavorful, multi-functional, beverage packed with vitamins, electrolytes, and anti-oxidants. The Company uses natural flavors found in fruits and vegetables. They use a very small amount of Sucralose and Ace-K as their sweeteners. All Skinny Water® colors come naturally from several different fruit and vegetable sources.
Skinny Nutritional Corp. markets and distributes their products mainly to calorie and weight conscious consumers through retailers and distributors. They are expanding their retailer network across the United States. In addition, they sell their products via their online portal. They offer Skinny Water in six flavors, including acai grape blueberry, raspberry pomegranate, peach mango mandarin, passionfruit lemonade, goji fruit punch, and orange cranberry tangerine.
On October 21, 2009, Skinny Nutritional Corp. announced that they intend to add a line of sport beverages to their popular line of Skinny Waters®. They intend to launch their Skinny Water Sport™ beverage line in January 2010. They will have two flavors, Hydration™ (Blue-Raspberry) and Recovery™ (Kiwi Lime). Both will include electrolytes, potassium, magnesium, glucosamine and 100 percent RDI of Vitamin C. The Skinny Water Sport line will have natural colors and flavors, without the calories, sugar, sodium, and or preservatives.