Skinny Nutritional Corp. announced revenues of $1,125,700 for the three month period ending on March 31, 2009. Compared to the period ending March 31, 2008, in which the company posted $43,400 in revenue, this represents an increase of $1,082,200. The company attributes this increase to an expansion of their distribution network in 20 states; As a result, Skinny Nutritional Corp. sold 130,700 cases of Skinny Water for the three months ending March 31, 2009 compared to 7,300 cases for the same period in 2008 (1 case = twelve 16 ounce bottles).
Additionally, Skinny Nutritional Corp. reported a net loss of $847,800 for the three months ending March 31, 2009, compared to $394,900 for the same period in 2008. Because the companyâ€™s marketing, advertising, general and administrative expenses increased by approximately $783,200 for the 2009 first quarter to $1,131,325, as compared to a total of $348,147 for the same period in 2008, the company posted a loss. Of this amount, $239,000 of the loss for the 2009 period was non-cash charges for the equity issued for compensation and services.
Ron Wilson, President and CEO of Skinny Nutritional Corporation commented, â€œCalorie conscious consumers are changing their beverage buying habits and great tasting Skinny Water is perfectly positioned to take advantage of this consumer trend. We are building a team of experienced beverage professionals and a distribution network to handle the increased demand for Skinny Water that we are working to build. We are also making a concerted effort to get Skinny Water on the shelves of retailers. This includes investing in slotting fees, price promotions, coupons, sampling and advertising in in-store circulars. We have recently introduced a new flavor, Orange Cranberry Tangerine and are continuing to improve our production and distribution processes to improve our profit margins.â€
The Skinny Water line features six great tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Orange Cranberry Tangerine (Wake Up) Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, and all natural colors and flavors.