Skinvisible, Inc.’s licensee JD Nelson and Associates LLC. announced this morning that they have entered into a distribution agreement with Walgreens Company (NYSE:WAG), the nation’s largest retail drug store chain, for their new product, Safe4Hours(R) First Aid Antiseptic Skin Protectant. Currently being licensed by JD Nelson, this new product, which represents the first of JD Nelson’s product line extensions, was developed by Skinvisible using its patented Invisicare(R) technology which binds products to the skin, resisting both wash off and perspiration and providing a controlled release of the active ingredient.
Walgreens, with over 7,000 retail drugstore locations in the United States, will launch the product later this week. Available in both a one and two ounce size, the skin protectant promotes healing of minor cuts, scrapes and burns as well as prevents the spread of bacteria, including the super bug MRSA, a real health issue in hospitals and schools. It also protects and helps relieve chafed, chapped or cracked skin (dermatitis) as well as prevents and protects from the drying effects of wind and cold weather.
“We are excited to have Walgreens exclusively launch our new first aid antiseptic product. Having an agreement with the largest drug store chain in the United States allows our product to be immediately available to consumers nationwide. This will be important as we launch our $1 million advertising campaign to create awareness of the advantages of our product,” commented Mr. Doug Nelson, President and CEO of JD Nelson.
“The Safe4Hours First Aid Antiseptic Skin Protectant is a new product developed by Skinvisible and licensed to JD Nelson for North America. The first aid market is estimated to be over $500 million in annual retail sales in the United States,” stated Terry Howlett, President and CEO of Skinvisible. “We are confident that the plans they are implementing for advertising and promotion will produce immediate results for both JD Nelson and Skinvisible.”