FreshWater Technologies is an international marketer and distributor of chemical free drinking water purification systems, water softeners & commercial water activation systems. The company currently offers three product lines consisting of drinking water treatment products and water activation products.
In addition to organic growth, the company aims to acquire leading edge, chemical free technologies. This focus is in response of regulatory authorities’ increasing concern about chemical substances discharging to a water course. Management believes having a technological advantage is a key to market differentiation.
FreshWater also focuses on establishing strong, local partnerships to better manage the language, culture and business practices of foreign countries. The company is very selective in choosing the right kind of local partners who can effectively represent their innovative technologies and applications.
FreshWater began operating in international areas where its small size and limited resources were not a disadvantage. As the company grows, its management team will be looking to enter the massive North American and European markets targeting select niche opportunities for their proven technologies.
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