The movie on animated, blue colored and elf-like characters called Smurfs designed by Belgian cartoonist Peyo will have the world premiere in the village of Juzcar, near Malaga, in southern Spain.

The facades of the houses of Juzcar are being painted blue after Sony chose it for the world premiere of the new movie 'The Smurfs 3D' on June 16, Reuters reported.

The much awaited 3D film is scheduled to be released in cinemas on August 5 this year.

Though the filming of 'The Smurfs' began in 2010, the characters have gained huge popularity through video games for quite some time now.

Smurfs' Village game on Facebook has about 572,656 monthly active users. It's a farming-style game in which players begin to play under the guidance of Papa Smurf, with only a single mushroom house and a lone plowed plot of land. From there, things quickly progress, allowing players to build specialized houses, elaborate gardens with colorful crops, bridges to span running rivers, trodden paths, and more.

Last year, Smurfs' Village caught on with users of Apple Inc's iPhone, iPad and iPod Touch.

Watch a video showing 'The Smurfs 3D' movie trailer and some amazing pictures of the Spanish village painted blue exclusively for the movie's premiere: