Twitter has been going through some rough times lately. But the head of one other top social network may have a fix. On Tuesday, Snapchat CEO Evan Spiegel started fresh, deleting all of his past tweets.
Snapchat has gained popularity with a devoted userbase and has been valued at $16 billion. Not bad, for a three-year-old company. But Twitter, a public company, has faced some harsh criticism from Wall Street on not delivering on products and growing its user base and advertising network. As Tero Kuittinen, managing director at Magid Associates, recently told Forbes, Twitter is an "expensive company that has a youth problem."
Snapchat, on the other hand, has a young following that has interested brands and advertisers alike. Indeed, sometimes it is not the younger, but the older generation that is confused by Snapchat's notoriety. Earlier Tuesday, Spiegel released a four-minute video to explain just exactly what his company is.
Spiegel joined Twitter in December 2010, according to his account profile. He launched Snapchat in 2012 while still attending Stanford University. The now CEO has repeatedly used Twitter in a casual nature, retweeting content related to Snapchat and giving shoutouts to his favorite artists like Goldroom. Just last week, while attending the CMA music festival, he tweeted at one of the artists.
But perhaps deleting tweets isn't the best way to bring back the fun of Twitter. Some executives, such as T-Mobile CEO John Legere, have been criticized for deleting tweets that have been seen as controversial.