Dreams do come true: Snapchat’s latest update lets you cover yourself and others in moving emoji.
Snapchat users can add emoji, or multiple emoji, to an object in a video, and it will then rotate or scale as the object does, as of an update to the storytelling app Wednesday. For instance, an example from Snapchat has a cat emoji on an actual cat video. Another example places rabbit heads on the faces of passengers in a taxi.
It may seem like light fun, but the update is actually part of Snapchat’s increasingly sophisticated tech offerings within the app. Snapchat has both object recognition and spatial mapping that allow the emoji to move around the video. Prior to this update, Snapchat users could add and enlarge emoji only on still photos.
The update is not unlike Snapchat’s lenses, which can cover someone’s or something’s face in a mask or makeup. The app MSQRD, recently acquired by Facebook, offers a similar feature of animated filters. Snapchat has had lenses sponsored by coming films as well as promotions for Major League Baseball’s Opening Day.
The change comes as Snapchat tries to become the go-to messaging and media consumption app. Snapchat added video calls, audio notes and hundreds of stickers, developed in-house, to its app last month. Snapchat users can also view stories in a loop fashion, instead of having to click on each individual’s profile, which makes the experience more like television.
Snapchat’s style is catching the attention at least of teens. A new study showed that from the fall of 2015 to the spring of 2016, Instagram as the top social network for teenagers dropped from 33 percent to 27 percent while Snapchat rose from 19 to 28 percent, according to Piper Jaffray as reported by Business Insider.
Snapchat claims more than 100 million daily active users and says more than 60 percent of 13- to 34-year-old smartphone users in the U.S. use the app.
The update is only available to Android users yet, with iOS to come soon.