Fine Jewelry: In 2004 Wade Watson, an already successful

entrepreneur who focused his efforts in developing socially conscious

start-ups, co-founded Pride Diamonds. This socially responsible mining

company provided a mining community in war-torn Sierra Leone, Africa a

fresh start through labor and investment opportunities. Two years later

Watson became Executive Vice-President of Target Resources, a mining

and distributing enterprise in Sierra Leone. In 2008 he took his work

with gems even further, launching the jewelry collection Ruff&Cut,

a luxury brand that represents sensible sourcing, socially minded

manufacturing and giving back to impoverished African mining


 With gems coming out of Watson's Target Resources, the diamonds are

conflict-free and un-tampered with. Every engagement ring, bracelet,

necklace and pair of earrings hold true to their natural materials and

to the Ruff&Cut philosophy of creating an invisible cord that ties

the land and the people who bear the stones to those that wear them

with singular conscience. A variety of designs just as unique as the

recycled metals and golds that make them, form this collection. Smooth

gold lines create a bird pin; Ruff&Cut's cheerful sandpiper logo

while other pieces are hammered and jagged, resembling ancient


Three well-established jewelry designers recognized for their use of

responsible materials and charitable donation of profits lend their

vision to the earthly-inspired Ruff&Cut collection. Robin Renzi of

Me&Ro, a New York-based jewelry company adds delicate and feminine

designs, each of her raw diamonds nestled into a cradle of gold at the

end of a chain. Co-founder of TMD, Tracy Matthews of California brings

both antique and architectural elements to her metal work and

incorporates eastern influences to pendants and earrings. Modern

jewelry master Todd Reed of Todd Reed Inc. out of Colorado, known for

the integration of naturally occurring materials into his award winning

designs, uses recycled gold as the accent to his geometric and

gem-filled pieces.

Ruff&Cut not only uses responsibly sourced materials but also gives

back just as much as they take. Proceeds go to a variety of non-profits

working to rebuild and reform these mining communities that are only

recently seeing return on the investment of their labor and export of

diamonds. Profit donations also go towards developing orphanages,

shelters and schools for children that have been displaced from their

families and caretakers during the civil war in Sierra Leone and are

forced to live on the streets. Each treasure from the Ruff&Cut

collection is paired with a card displaying the charity that will

receive 10% of retail costs.

The operations of this jewelry brand signify the positive impact

globally minded capitalism can make and this is represented in each

luxurious adornment from the collection, making Ruff&Cut truly a

diamond in the rough.