SOKO Fitness & Spa Group, Inc., an operator of fitness centers and beauty salons and spas in Northeastern China and suburban Beijing, recently announced that the company has completed construction of its Lea Spa Xishan Club, the first spa facility in suburban Beijing located in the Xishan section of Beijing’s Haidian district.
The 15,000-square foot Lea Spa Xishan Club is scheduled to open on May 15, 2010. The spa features 13 treatment rooms, and will be offering a full range of high-end beauty and aesthetic treatments. Pre-opening activities for Lea Spa Xishan Club are already underway, with initial spa and salon clients having pre-paid for services. SOKO expects annual visits at this new spa to ramp up during the facility’s first 24 months of operation as the facility matures.
Tong Liu, chief executive officer of SOKO, stated, “The opening of our first spa and salon facility in suburban Beijing marks another significant milestone for SOKO. In addition, the location of the Lea Spa Xishan Club in the Haidian district of Beijing is consistent with our strategy of seeking to penetrate underserved markets (or in this case sub-markets within the greater Beijing area) that have attractive demographic profiles.”
Mr. Liu continued, “We also hope to capitalize on our strategy of cross selling spa and aesthetic services to the members of our two suburban Beijing fitness centers. By deploying this model, which is consistent with our past practice, we believe that Lea Spa Xishan Club has the potential to perform in a manner similar to our spa and salon facilities in our base areas of Harbin and Shenyang.”
For additional information on the company, please visit: www.sokofitness.com.