Sony Corp. may probably report an increase of 430 percent of profit for the 2007-2008 financial year ended March 31 since demand for digital cameras, computers and other electronics increased, the newspaper Nikkei reported on Friday.

According to the source, the company will post a group operating profit of about 380 billion yen equivalent to $3.6 billion for the year ended March 31.

However the forecast of analysts surveyed by Reuters projected an average of $393.6 billion yen.

Sony's sales are expected to increase 8% to 8.98 trillion yen according to the report. The company has benefit from its electronics division including its Bravia brand liquid crystal display television and the Play Station 3 console.

Sony will release its results for 2007 fiscal year in May 14. Shares of Sony rose 0.45 percent to $46.60 on the after hours trading of the New York Stock Exchange on Thursday.

The Japanese Sony is one of the largest consumer electronics company in the world and generates almost $80 billion in annual revenues.