Sony Ericsson is partnering with watch maker Fossil Inc to create a new line of watches that have the ability to synchronize with cell phones via Bluetooth wireless technology.

“Together we have created a way to take control and simplify your mobile life,” said Jacob Sten, Corporate Vice President, Product Business Unit Accessories, Sony Ericsson.

The watch face will also display a notification of when the user's phone is ringing, when a text message arrives and have other features that link to cell phones.

Sony Ericsson will also introduce its own line of jointly developed products. All of the watches will link to most Sony Ericsson Bluetooth-enabled mobile phones.

Watches are continuing to evolve. “Watches are the perfect ‘glanceable’ display. They are simple to use, fashionable, and well accepted,” said Bill Geiser, Vice President of watch technology for Fossil. “The immediate opportunity is for watches to deliver convenient new services that simplify how people stay connected with one another.”