Sony Pictures Entertainment has launched a casting call for a film through its Face of the Fan initiative. They are looking for a male lead for the Screen Gem’s film adaptation of Cassandra Clare’s best selling series Mortal Instruments.

They are looking for someone to cast in Jace Wayland 's role and any male in the age-group of 18-25 who thinks he fits the bill can apply.

By visiting www.FaceOfTheFan.com, users the world over can participate in this casting call, which was launched on January 28th.

The audition demands the user's contact info, a headshot photo, and a video (two minutes or less) of the person auditioning in which he answers a question: Why are you the right person to play Jace Wayland in the upcoming movie? The audition submission process will end on February 25th.

The film version of the popular Monster Instruments book series is currently in active development with Screen Gems and the theatrical release is anticipated in the coming year.

When asked to describe Jace Wayland's character, the book's author, Cassandra Clare wrote: fighting, hunting, and killing demons are the things Jace is good at. Though the jagged scars and black runic marks on his body are a badge of honor as far as he's concerned, he keeps a lot to himself – like the fact that his parents were murdered by Valentine's servants in front of him when he was ten years old. There are a lot of things Jace doesn't talk about — until he meets Clary, a mundane girl who might see him better than he can see himself. The connection that binds them will force Jace to confront the black secrets of a past he never wanted to remember.

This is not the first time that a casting call has been done by Face of the Fan which launched in November 2010. They did it earlier for Screen Gems' and Lakeshore Entertainment's successful action franchise, Underworld. Face of the Fan has taken Sony’s policy of using uber fans in some marketing activity, a step forward. They interview celebs on the red carpet, or at Comic Con and they can then share their close encounters with friends and family and spread the word though social networking.