Sony Corp will devise plans this month to reform its poor-performing television segment and even consider teaming up with other firms, the Nikkei business daily reported.
The company, which expects an even bigger operating loss at its television segment this fiscal, will review everything from development, production and sales, Chief Financial Officer Masaru Kato told the business daily in an interview.
Last week, the maker of Bravia TVs and PlayStation game consoles cut its annual forecast for televisions to 22 million sets from 27 million.
With maturing prices and stiff competition in advanced nations, Sony's focus will now be on trying for a higher profit even on low volumes, the Nikkei quoted Kato as saying.
(Reporting by Zeba Siddiqui in Bangalore)