SpongeTechÂ® Delivery Systems, Inc., the designer, producer and marketer of unique lines of reusable cleaning products for car care, child care, home care and pet care usages, recently announced that the company has partnered with Nickelodeon and Viacom Consumer Products to launch a line of SpongeBob SquarePants bath sponges for kids.
Since the original announcement of this partnership on October 29, 2008, SpongeTechÂ® has established a strong marketing strategy for its line of childrenâ€™s bath sponges. The company expects the initial shipments of SpongeBob SquarePants sponges to arrive at retail stores in the next 60 days and is currently accepting pre-orders online at www.spongetech.com. Due to high demand, there is a limit of 10 pre-ordered sponges per household. In addition to developing a SpongeBob SquarePants bath sponge, SpongeTechÂ® is also creating a sponge for the Nickelodeon character Dora the Explorer.
SpongeTechâ€™sÂ® chief operating officer, Steven Moskowitz, stated, â€œThe company has an unprecedented opportunity to leverage a truly iconic brand into a vast market opportunity.â€ He continued, â€œManagement has worked hard with the company’s extensive sales force to maximize the market penetration of these new products in the short, intermediate, and long terms. In addition, the company has secured sufficient manufacturing capacity to meet the anticipated market demand, which could exceed several million units in the first six months. Furthermore, this new product line diversifies the business and its revenues from the seasonal volatility associated with our auto care products.â€