SportsNet - January 2013
It used to be very simple for Super Bowl advertisers. Plunk down a hefty sum with a network, engage the best of the best on the creative side and wait, or hope, for the ad to jumpstart sales for the millions of eyeballs tuning in to the game. Talking puppets, capturing “Big Brother,” Clydesdales playing football, and the annual Bud Bowl promotions were always the rage, and were watched over and over again in talk shows following the game. You knew the final score, and more importantly for a brand, you saw your wins in advertising trades and in consumer brand confidence. Then you moved on to whatever came next with your brand.
There are a lot of people who believe that football needs to address the safety issues that have the potential to cripple the sport, both in the literal and figurative sense.
President Barack Obama is among them.
In an interview that will appear in the February 11th edition of The New Republic, President Obama says that he is a fan of the sport but that if he had a son, he would think long and hard about it before allowing him to play the game. The President believes that the negative impact that the game has had on players, which includes everything from paralysis to concussion-related dementia, might make the game too unsafe and that the sport itself needs to take steps to reduce the violence.
Because these words come from the president, a debate has been sparked over whether or not the government will step in and put pressure on the game’s power brokers to make football a safer sport – and whether or not it is their place to do so.
A term much bandied about and loved by the English media is that Manchester City is the richest club in the world. Sky Sports News gets this jibe in at Manchester United at every possible chance. Whilst this proposition is treated with contempt by the same media, it is not a coincidence that this vitriol has emanated since Murdochs`s failed attempt to buy the club in 1998. The truth is that Manchester City is the club with the richest owner. The club itself is financially insolvent. The same applies to Chelsea.
When it comes to the value of the club, the media once again is in denial by quoting Deloittes football rich list stating that Real Madrid hold that honour. What they fail to mention is that their net profit is in the minus because of the huge debts they have. These are club debts and not to be confused with the loans taken out by the Glazers when they first bought the club, which are more akin to a mortgage.
Arsenal are nearing a deal to sign Spanish international left-back Nacho Monreal. UK newspaper The Independent, reports the Gunners are finalising a deal said to be worth £8.6 Million.
Arsenal's need for quality cover at left-back has been longstanding. However, that need became more pressing since Kieran Gibbs' injury against Liverpool on Wednesday night.
That leaves Arsenal relying on the calamity prone Andre Santos. That's not a scenario that would inspire renewed confidence in an already shaky defence. The Gunners defensive frailties have been exposed on a number of occasions in recent games. Monreal will be relied upon to solidify the left flank.
He currently plays for Malaga and his capture would represent Arsenal's second raid on the La Liga club since the summer. Arsene Wenger swooped for Santi Cazorla during that transfer window and now seems set to reunite the tricky playmaker with his ex-teammate.
Emmanuel Adeboyor led Togo to the quarter finals for the first time since participation in the biannual competition, Togo took the lead when Adeboyor’s pass found Serge Gakpe who fired the ball from a tight angle. The game was marred by several incidents as there were 9 yellow card booking, Togo had 6 yellow card while Tunisia got 3. Tunisia levelled some minutes later through Khaled Mouelhi’s Penalty. The same player lost another penalty in the second half in a must win game for the North African team. Togo on the other hand just needed a draw to go through. The tides turned around for Tunisia after the equaliser and they began to search for a goal desperately, the manager – Sami Trabelsi made some changes in a bid to get the much needed goal but all to no avail as the Togolese team defended well and the goalkeeper Agassa made two superb save toward the end of the game. Didier Six the Togolese manager was filled with excitement – “This is Huge for Togo, the first time they had qualified for the quarter finals. The will be party in the country now”- Six expressed.