It used to be very simple for Super Bowl advertisers. Plunk down a hefty sum with a network, engage the best of the best on the creative side and wait, or hope, for the ad to jumpstart sales for the millions of eyeballs tuning in to the game. Talking puppets, capturing “Big Brother,” Clydesdales playing football, and the annual Bud Bowl promotions were always the rage, and were watched over and over again in talk shows following the game. You knew the final score, and more importantly for a brand, you saw your wins in advertising trades and in consumer brand confidence. Then you moved on to whatever came next with your brand.