Twenty years ago, sports fans were more or less dependent on a copy of their local newspaper for the latest updates on their favorite sports teams. With the advent of the internet, the last decade has seen an explosion in sports news, analysis and chatter, with dedicated fans continuing to devour as much as they can get. There have never been more sources providing that information. Of course, there are journalists from traditional newspapers, websites and television; however independent bloggers, fans, and the athletes themselves are breaking their own news via sports related websites, and through social networks like Twitter and Facebook.
With this explosion of information, however, come profound questions for the sports media industry and those who rely on it for news and entertainment. Technology has massively disrupted online sports journalism, bringing fans an unprecedented range and volume of content choices while simultaneously altering legacy business models in sports media. At the very least, sports journalists will continue to face powerful new competitors with unbeatable access. And one way or another, their old prerogatives will be challenged.