Arsenal Transfer Rumors: Arsene Wenger Targets Gonzalo Higuain As Stevan Jovetic Alternative

Arsenal boss Arsene Wenger is set to turn to Real Madrid's Gonzalo Higuain as an alternative to £30 million-rated Fiorentina star Stevan Jovetic. Reports in The Daily Telegraph suggest Wenger will attempt to seal a deal worth £19 million for Higuain.

The crafty Argentina international is more a of a natural striker and prolific finisher than Jovetic. Wenger is reluctant to meet Fiorentina's demands for the more creative-minded Jovetic. La Viola are steadfast in their desire to earn £30 million from the sale, according to The Independent.

With a rumored transfer fund of £70 million, Wenger is keen to bolster in several areas. Arsenal lack a commanding goalkeeper, a rugged centre-back, a defensive-minded midfielder and an assured striker.

Paying Fiorentina's price for Jovetic and the terms of any potential contract, would sap half of Wenger's proposed budget. In truth, a deal for Higuain would also absorb a decent chunk.

However, the Real Madrid star possesses the kind of name recognition and proven quality many believe Arsenal need. The 25-year-old is deadly in front of goal and boasts a potent blend of quickness, subtle movement and deceptive strength.

While Jovetic is a player defined by technique and flair, Higuain offers a more direct element. Jovetic would fit as a free-roaming forward, occupying the wide berths in Arsenal's front three.

He would drift across the forward line, in contrast to Higuain, who would be the focal point of the Gunners' attack. Many may feel this is exactly what Arsenal need, having failed to adequately replace Robin van Persie.

The talented Dutchman became the target-man Arsenal funneled their attacking play towards. Jovetic may be seen as more of what Arsenal already have, hybrid forwards operating wide or through the middle.

Even though he is an upgrade on the likes of Lukas Podolski and Gervinho, Jovetic's price is high for a player who only managed 13 goals last season.

In fairness, Higuain only scored 15, but had to split time with Karim Benzema at the heart of Real's attack. When given extended playing time, Higuain has shown he can be prolific.

He netted 26 goals for Los Blancos during the 2011/12 campaign. Higuain would give Wenger's resolute squad more decisive quality through the middle.

Wenger has long been a fan of the Madrid front-man, according to The Telegraph. He even scouted Higuain before the player left River Plate back in 2007.

Just as it would with Jovetic, signing a striker of Higuain's caliber, would show Wenger is serious about turning Arsenal into legitimate contenders ahead of the 2013/14 season.