Manchester United have bought back their sponsorship with DHL for their training kit as the club believes they can attract others sponsors for a better deal.
United had agreed a four-year deal with DHL in 2010 for the training kit worth £40m over four years. When United signed the deal many experts were left shell shocked as it exceeded the kit deals of f their Premier League rivals.
United recently agreed for a record breaking shirt deal with General Motors for £350m who will replace AON as shirt sponsors in 2014. Since then Glazer family have taken an unusual step of buying back the training kit deal with DHL as they are confident they can negotiate a better deal with other sponsors.
"We have successfully negotiated an early buy-out of our training kit agreement with DHL effective 30 June 2013. DHL will then continue as our global logistics sponsor” the Club said
"The significantly increased value of agreements concluded since entering into this agreement, such as our recent $559 million world record shirt sponsorship with General Motors, leads us to believe that there should be strategic opportunities to further optimize the value of these rights"
The English giants have successfully managed to attract more sponsors globally due to their global reputation and Glazers are aware of the same fact. Will Glazers get better sponsors for the training kit with United’s global reputation. Time alone will tell as one needs to wait which global brand becomes a part of Manchester United.