Spotify is using the Force — or at least small mountains of data about its users’ musical tastes — to tell you which Star Wars character you are. On Wednesday, the streaming music service launched Spotify Star Wars, a standalone website that analyzes visitors’ music tastes to tell them which character from the mega movie franchise they are most like. The selections include characters from all of the past Star Wars films.
Visiting Spotify users can log in with one click and have their character assigned instantly. People who don’t use Spotify can log in as guests and have a character assigned after they’ve picked five favorite artists. The tool keys in on the selected artists’ musical style and attributes to decide which character a visitor gets. "If you listen to a lot of 80s hair metal then you will probably get Chewbacca," a blog post on Spotify's site reads.
Once it’s made that determination, users are invited not just to share the news about which character they’ve been assigned — and if you get Yoda, why wouldn’t you? — but to listen to a curated playlist that reflects the character’s sensibility. Spotify users are automatically launched into either the desktop or mobile versions of the app, while other users can sign up for free to check out the playlist.
Yoda’s, in case you’re curious, features lush, serene instrumental pop from groups like Helios and Cornelius. The full list can be found here:
And when you fire the playlist up, the site features a light saber in the progress bar (of course it does).
A Spotify spokesman told International Business Times that the streaming service built Spotify Star Wars just for fun — “We are nerds,” the spokesman said — though the site does offer visitors the chance to buy tickets to future showtimes.
As it marches toward having 100 million users around the world, Spotify has said it intends to focus on building features and experiences that speak to users on a more personal level.