The buzz about the Ferris Bueller Super Bowl 2012 commercial is for auto company Honda, according to a report.
The Internet went wild on Thursday when a 10 second clip of Matthew Broderick playing an older Ferris Bueller was put on YouTube. The video, entitled Coming Soon, featured Broderick opening up the drapes and asking, How can I handle work on a day like today, with the original Ferris Bueller's Day Off theme music playing in the background.
Some speculated that it could mean that a remake of the iconic 1980s movie was in store, but Jalopnik reports Friday that the scene is for an upcoming Honda commercial.
It reports that the advertisement will mimic much of the original movie, but will prominently feature Hondas throughout.
The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V, Jalopnkik reported.
Not only that, but Honda has also hired The Hangover director Todd Phillips to put together the expensive commercial. Super Bowl commercials cost a record $3.5 million per 30 seconds this year, which means the automobile company is making a huge investment that Ferris Bueller will still resonate and create some positive buzz for it.
The Super Bowl is on Feb. 5th in Indianapolis and features the New York Giants against the New England Patriots. The Super Bowl is one of the most talked about sporting events for all demographics, due to the combination of high quality sports and hyped up commercials.
The Super Bowl will draw in even the most casual of sports fan based solely on the desire to watch the oft-entertaining commercials. Recently companies have tried to utilize social media to create a buzz for their commercials before the Super Bowl even airs.
By releasing a teaser like this one, Honda already has a lot of people talking about the advertisement on Twitter, Facebook, etc. Here are 14 other companies that have already leaked a teaser to the commercial in order to get some early buzz.