Advertisers are very aware that the Super Bowl will have over 100 million viewers glued to their TVs, and few other events bring people together quite like the Super Bowl.
This year companies like Coca-Cola, Audi, and GoDaddy have released their commercials early, and are trying to engage viewers through social meida while maximizing a new record $4 million per 30 seconds of ad time, according to CNN.
“Companies are looking to get more bang for their buck,” said Adam Chase of sports and telecommuncations law firm Dow Lohnes. “These days the ads are as much a part of the event as the game itself.”
Both Audi and Coca-Cola asks viewers to vote on what ending they would like to see. The classic soda makers present fans with three teams racing towards a giant Coke bottle in the desert, and they can pick the winner.
Audi drives a high schooler to his senior prom, and domain name hub GoDaddy encourages would-be entrepreneurs to be the first to act on their “ingenious” ideas.
Drawing in viewers by making choices via social media is not an entirely new concept. Chase pointed out a Doritos campaign from last year that asked viewers to submit their own commercials, with the winners chosen by fans.
All three ads can be see below, or on Feb. 3 when the Baltimore Ravens and San Francisco 49ers square off in New Orleans for Super Bowl XLVII on CBS: