The AFC champion Denver Broncos will take on the NFC champion Carolina Panthers at the Levi’s Stadium in Santa Clara, California, Sunday during America’s most popular sporting event: Super Bowl 50. But before all eyes turn to the game, there are plenty of pregame activities taking place as the San Francisco Bay Area prepares to welcome thousands of football fans. Here’s a rundown of all of the pre-game entertainment, shopping and food events.


San Francisco’s Embarcadero has been taken over by Super Bowl City –  an entire complex within the city. City Stage, in the Sue Bierman Park area of Super Bowl City, will feature plenty of performances with OneRepublic performing at 8:30 p.m. PST Friday night followed by a Macy’s fireworks show at 10 p.m. Local musicians and artists will perform on stage throughout the day Saturday, with Grammy-winner Alicia Keys taking over the stage at 8:15 p.m. that evening. For a full lineup of performances, click here.

High Tech

Super Bowl City is tapping into Silicon Valley with the Fan Energy Zone from SAP featuring interactive and motion capture games. Intel’s area features drone technology and laser-etched keepsakes.


It wouldn’t be California without a fine glass of wine from Sonoma. Super Bowl City features a Sonoma wine area across from the Ferry Building with tastings, and if you’re itching to leave the city, you can sign up for a daily trip to the vineyards. If beer is more your speed, Bud Light has a fan bar within in the city.


Stop by the official NFL shop within Super Bowl City for all your official merchandise needs. An even larger selection is available within the NFL Experience.

Super Bowl City The NFL Experience has taken over San Francisco's Embarcadero with events every day before it closes at 2 p.m. Sunday. Photo: Super Bowl City

The NFL Experience

The NFL Experience is located outside of Super Bowl City in the heart of downtown San Francisco at the Moscone Center. The experience features interactive games that will help you throw like a pro, autograph sessions with professional players and the chance to take photos with the Vince Lombardi trophy.

The NFL Experience open Friday, Saturday and Sunday. Friday hours are from 3 p.m. to 10 p.m. on Saturday the venue is open from 10 a.m. to 10 p.m. and on game day the experience is open from 10 a.m. to 2 p.m. Tickets for the NFL Experience are available online for $35 for adults, $25 for children; kids 12 and under get in for free.

Super Bowl General view of the entrance to the NFL Experience in downtown San Francisco prior to Super Bowl 50 between the Carolina Panthers and the Denver Broncos. Photo: Kirby Lee-USA TODAY Sports