CBS has exclusive broadcast rights to Super Bowl 50, but they aren’t the only network that will air Sunday’s game in the United States. ESPN Deportes will broadcast Sunday’s contest between the Carolina Panthers and Denver Broncos in Spanish.
The announce team will be led by ESPN Deportes' "Monday Night Football" play-by-play voice Alvaro Martin. Analyst and former NFL kicker Raul Allegre will provide color commentary, and John Sutcliffe will be the sideline reporter.
"As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast and reach the NFL's Hispanic fan base," Sean McManus, chairman of CBS Sports, said in a statement issued by ESPN in December. "The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS."
CBS’ broadcast is expected to break last year’s record of 114.4 million viewers, but plenty of fans will watch the game on ESPN Deportes. According to a study by Spain-based nonprofit Instituto Cervantes, 41 million Americans identify Spanish as their first language, and another 11.6 million people in the U.S. are bilingual. That gives the U.S. even more Spanish speakers than Spain.
"Super Bowl 50 is one of the most anticipated events of the year, and this agreement with CBS and the NFL presents a unique opportunity for ESPN to further connect with the growing U.S. Hispanic NFL fan base," ESPN Deportes vice president Freddy Rolon said. "The Super Bowl's golden anniversary is a great addition to our diverse portfolio of events for 2016."
The pregame is set to begin at 4:30 p.m. ET on ESPN Deportes. Viewers can watch a free live stream of the contest with WatchESPN. The game kicks off at 6:30 p.m. ET.