SuperMedia, Inc., a leading advertising company for local businesses across the U.S., announced today that Matthew Stover, a seasoned professional and pioneer in online, mobile, social media, and print directories, will become the company’s Chief Marketing Officer and an Executive VP. Stover will be responsible for driving SuperMedia’s growth strategy and marketing functions, and for overseeing business development and partnership relationships.
Matthew Stover, a graduate of Yale University, is currently the CEO of Local Matters, Inc., providing online search and advertising products and solutions for leading directory publishers and real estate portals in 16 countries. He was also Chairman and CEO of vpOne Publishing, a closely held company providing print and online yellow pages directories in the U.S. and Canada. Prior to that he served as group president of Bell Atlantic Directory Group, and president and CEO of its predecessor companies, where he oversaw the $2.4 billion domestic white and yellow pages print publishing business. He also created the country’s first national online yellow pages, as well as the successful web@once suite of website creation and hosting products, making BellAtlantic.net a major ISP. He also created Global Directory Services, Inc., providing print and online shopping directory services for China, Greece, Poland, and other countries. Early in his career, Stover was chairman, president, and CEO of AGS Computers, and he has held numerous directorships and posts.
SuperMedia CEO, Peter McDonald, said of the appointment: “Mat was a pioneer in creating the first national online yellow pages, and in integrating online search, advertising and shopping in the 1990’s. Since then, he has been an officer and director of companies providing online commerce, mobile services, search and advertising solutions, and print and online directories. His knowledge of our operations as the former CEO of one of SuperMedia’s predecessor companies, his six years as a director and then chairman of the Yellow Pages Association, his experience overseeing corporate communications advertising and branding for major corporations, and his involvement in negotiating and managing numerous business transactions and partnerships will be great assets for our company.”
Stover added, “I look forward to partnering with Peter, with the Board, with all the members of the SuperMedia team and, most importantly, with current and future SuperMedia customers, to be at the forefront of helping businesses harness local media solutions to add and retain their customers. Local commerce is the heart of the U.S. economy, and I share the focus and passion of the SuperMedia team to help small-to-medium sized businesses grow.”
For more information, visit www.SuperMedia.com