Investment bank Goldman Sachs'
The paper said a survey of 17,000 Americans by Brand Asset Consulting found that Goldman's stature had suffered in 2008 and 2009.
While long-time rival Morgan Stanley
The biggest U.S. investment bank has faced a torrent of unwanted publicity including an unflattering spread in Rolling Stone magazine, which accused the bank of having a key role in various market bubbles stretching back to the 1920s.
Goldman was not immediately available for comment.
(Reporting by Megan Davies; Editing by Richard Chang)