Swiss cloth Hennes & Mauritz manufacturer has roped in exclusive Paris Fashion group Lanvin to design a collection for its autumn sale. The exclusive Paris fashion group Lanvin would design a collection for the world's third biggest clothing retailer to go on sale in the autumn.
The Swedish company, also the third largest clothing retailer is known for its cheap yet trendy outfits has a tradition of pulling in exclusive fashion houses and even celebrities to design exclusive clothing lines.
In the past it has tied up with designers Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Viktor & Rolf and Rei Kawakubo. This generates a lot hype and add to its brand building measures.
The collection, designed by Lanvin's artistic director Alber Elbaz and menswear designer Lucas Ossendrijver, will go on sale on November 23 at 200 H&M stores worldwide.