According to a recent Yankee Group report, the global in-game advertising market is expected to grow from $77.7 million in 2006 to $971.3 million by 2011. Furthermore, a recent report by iResearch reports that sales and subscriptions to Web-based games generate $353 million and online-game advertisements generate between $450 million and $550 million.
Sync2 Networks Corp. is an online business development and software application firm positioned to take advantage of the growing gaming advertising market. The company today announced it will offer a complete and integrated process for developing and distributing gaming and advertising applications.
Sync2 will utilize its acquisition of the AMPSC Group to execute one of the key restructuring programs designed to extend the company’s global reach and to expand its application offering.
Led by new President Ron Houle, the AMPSC Group has offices in Mumbai, India with a marketing and distribution network of agents in more than 20 countries that will assist and support the launching global application development.
“This will give Sync2 a truly global reach in order to expand its application offering and roll out into South East Asia. The JV partners in India will complement our North American team to provide global applications, for our JV partners in the AMPSC network in over 20 countries,” the company stated in the press release.