Taco Bell rolled out their new breakfast menu, FirstMeal, in 750 stores in western states like California, Arizona and Colorado, and a select number of stores in Texas, Ohio and Oklahoma on Thursday.
The new breakfast menu of 11 items has a variety of breakfast burritos with variations of eggs, sausage, steak, bacon and cheese in addition to hash browns and drinks. Taco Bell launched the breakfast menu in partnership with Tropicana, Johnsonville, Seattle's Best and Cinnabon which makes juices, coffee and cinnamon buns available for purchase.
The FirstMeal breakfast menu includes: Sausage or Bacon and Egg Burrito, Hash Browns, Seattle's Best Coffee® ($1.49 cents); Cinnabon DelightsTM ($1.49), Tropicana Orange Juice ($1.49), Johnsonville® Sausage and Egg Wrap ($1.79), Seattle's Best Coffee® Premium Vanilla or Mocha Iced Coffee ($1.99), Steak and Egg Burrito ($1.99), Grande Skillet Burrito ($2.79). Three combos will be offered, all for $3.99, which includes a drink and hash brown. Prices and items may vary at participating locations, according to Taco Bell.
Taco Bell breakfast items will reportedly cost between $.99 and $2.79 and begin at 8 or 9 a.m., depending on location, and will end as late as 11 a.m.
What we found is, they're not the customer that shows up at 6 a.m. for breakfast, Taco Bell CMO Brian Niccol told The Associated Press. We can get those guys on board, they become the evangelists, and then we can start adding additional hours for people that want breakfast at 6 a.m. or 7 a.m.
Currently, the breakfast menu will be offered in 10 western states in 750 stores, but Niccol said the breakfast menu will be nationwide in the upcoming months. Head over to The OC Register for a full list of Taco Bell locations with the new breakfast menu.
View the slideshow to see the 11 items offered on Taco Bell's new breakfast menu in participating locations.