Taco Bell's New 'Low-End' Menu Tested In Select Cities; Items Include Tacos, Quesadillas and Burritos

on May 08 2013 12:51 AM

 

Taco Bell has a valuable treat in store for their customers. The fast-food giant said last week it would be unveiling a “low-end” menu, and on Tuesday it revealed which Taco Bell delicacies would be included in the special.

Business Insider reports that lucky Taco Bell enthusiasts in Sacramento, Calif., and Kansas City, Mo., where the rollout is being tested, get to select $1 items from a menu that includes a spicy potato taco, spicy beef mini quesadilla, shredded chicken mini quesadilla, and a beefy cheesy burrito.

Taco Bell Taco Bell's new $1 menu is currently being tested in Kansas City and Sacramento.  Taco Bell

The Mexican-style fast food chain is already known for having low-cost items that run for 79, 89, and 99 cents.

In a conference call with Bloomberg News, chief marketing officer Brian Niccol said the $1 items could replace the “Why Pay More” menu.

Taco Bell has been experimented with different marketing tactics, including the recent release of the higher-end Cantina bowls with premium ingredients, reportedly to compete with Chipotle.

The fast food company recently began using Snapchat, which allows fans to send pictures that self-destruct in 10 seconds, to announce that the Beefy Crunch Burrito would be making a comeback.

"People are obsessed with Beefy Crunch Burrito, so Snapchat seemed like the right platform to make the announcement," Taco Bell's director of social and digital, Tressie Lieberman, told Mashable. "Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers.” 

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