Swiss watch-maker TAG Heuer's in-house manufactured chronograph won the 'La Petite Aiguille' best watch of the year award at the 2010 Grand Prix de l'Horlogerie de Genève on November 18, 2010.
The Grammys of watch-making, which took place at the Grand Theatre of Geneva, is the Swiss watch industry's most prestigious award competition. The prize of 'La Petite Aiguille' rewards the best watch of the year, priced under 5,000 Swiss francs ($5,166USD).
Developed, produced and assembled in TAG Heuer's state-of-the-art facility in Switzerland, the TAG Heuer Carrera 1887 chronograph is regarded as a masterpiece of modern engineering.
This is great victory for Tag Heuer, and for our Honorary Chairman Jack Heuer. He designed the first Carrera in 1964 and has overseen every new generation since. This new version celebrates that legacy. It's a 'Grand Classique' re-invented for Tag Heuer's 150th Anniversary, faithful to the original in design and spirit, but with a radical new 'engine', the Calibre 1887, which turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy, said Jean-Christophe Babin, TAG Heuer President and CEO in a statement.
The star component of the chronograph is its mechanical movement, the Calibre 1887. Vibrating 28,800 times per hour, the Calibre 1887's 39-jewel movement is made of 320 components and has a 50-hour power reserve.
The Tag Heuer Carrera 1887 Chronograph epitomizes Tag Heuer's pre-eminence in mechanical movement and case manufacturing. We spent 3 years engineering and developing the movement in an all-under-one-roof workshop equipped with avant-garde Swiss machines and robots capable of stamping, milling and finishing with to-the-micron precision, said Jack Heuer, Chairman of TAG Heuer in a statement.