If you can’t get enough of Taylor Swift’s new music video for her song “Blank Space,” there’s an app for that. The Taylor Swift Experience, an interactive companion app, is now available on Android and iOS and includes a number of features that take you inside the music video.
“Blank Space” leaked online on Monday and was subsequently loaded to YouTube. When watching the video, viewers may see an ad for the app.
The Taylor Swift Experience app allows users to watch the "Blank Space" music video as if they were in the music video. “You are literally a fly on the wall,” said video director Joseph Kahn. Kahn says that the video and all of the interactive features for the app were shot in three days and the app includes about 26 minutes of extra footage from the video.
The video was shot at the historic Oheka Castle on Long Island, New York, which has been the setting of many movies, TV shows and music videos and was also F. Scott Fitzgerald’s inspiration for Jay Gatsby’s mansion in “The Great Gatsby.” Other features of the app allow users to find 40 artifacts in the mansion, including many personal photographs from Swift’s life.
The singer has made an extraordinary effort to connect with her fans with her new album “1989.” Swift is already known for interacting with fans via social media. “I think forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise,” Swift wrote in a Wall Street Journal column earlier this year.
The free app is a collaboration between Kahn and Radical Media and is sponsored by American Express. Users can connect with each other online by using #amexonstage.
Though Kahn has shot many music videos, including Destiny’s Child’s “Say My Name” and Britney Spears’ “Toxic,” “Blank Space” is his first interactive music video. He says of the venture that it is great to use a new technique or technology but that it must be done in a human way to “tell a human story.”