Some New York residents will finally get to experience the Linsanity of Jeremy Lin after MSG and Time Warner Cable came to an agreement on cable rights.
Time Warner Cable subscribers have been without the MSG Network since Jan. 1 due to a dispute between the two companies. More than 2.8 million New Yorkers have been unable to indulge in the Linsanity of the Knicks over the last two weeks until the two organizations finally reached an agreement on Friday.
The deal, first reported by The New York Times, comes after pressure from City Council Speaker Christine Quinn for the two sides to put aside their differences and find a way to come to a deal.
It has been reported that discussions between the two sides have recently taken place for the first time in nearly two months, Quinn wrote MSG Chairman James Dolan and Time Warner CEO Glenn Britt.
If these discussions cannot produce a resolution within two weeks, the City Council will hold hearings and request that both parties explain themselves to the public . . . At a time when all New Yorkers are getting together behind Jeremy Lin and the New York Knicks, now is the time to resolve this dispute once and for all.
The Times reported that New York governor Andrew Cuomo also directly intervened and helped spur an agreement between the two sides.
The Lin phenomenon has led to terrific television ratings for MSG -- its recent game against the Kings drew a 5.78 Nielsen household rating -- but still left many fans in the cold. The two sides bitterly battled for months over the deal, but the pressure of Linsanity seemingly finally forced the two to figure out a way to resolve the differences.
MSG was looking for a 53 percent carriage increase, but it's unknown exactly how much of a price hike they achieved with this deal.
The deal comes together just hours before the Knicks take on the New Orleans Hornets at Madison Square Garden -- potentially the first time Time Warner cable susbcribers can watch the player that has taken the NBA by storm.