Most strong aggressive growth business models have a component of negotiating agreements with large, industry leaders to capitalize on the strength of those larger companies and achieve quick industry recognition. This is the goal of most small-capitalization companies, whether it is a biotech firm looking to work with Pfizer or a mining company hoping to strike a deal with Barrick Gold Corp. Moving forward from the development stage to becoming a profitable organization is much easier when one of the majors sees value in your product and incorporates it into part of their business plan.
Tivus, Inc., an Omaha, Nebraska-based technology entertainment services company providing internet-based TV and Cable programming, has recently begun to strengthen its foothold in the industry by landing this sort of arrangement with Host Hotels & Resorts, Inc. (NYSE: HST), the nation’s largest lodging real estate investment trust (REIT). Host controls properties in 25 states and Washington, D.C. and partners with some of the most well-recognized names in the industry such as Marriott®, Ritz-Carlton®, Westin®, Sheraton®, Hyatt®, Four Seasons® and Hilton®, to name just a few.
Host and Tivus are now working together as detailed in a March 30th press release in which Tivus announced that their technologies have been deployed into one of Host’s hotels in downtown Philadelphia, Pennsylvania. For the location, Tivus’ new Internet-based, in-room content-on-demand (COD) system has been installed in more than 300 rooms in the 1408-room luxury hotel.
The Tivus system is unique as a turnkey solution, providing internet-based TV and Cable programming, interactive game content, and goods & services to the hotel/hospitality industry, however it is not structured to generate revenue from video-on-demand as so many others in the marketplace already try to do. The Tivus business model is driven by ad-revenue. The system is a first-in-class, multifaceted entertainment platform that taps into the low-hanging fruit of advertising for the hotel through commercial spots, advertisements of local tourist services, hotel promotions, and more.
While not to be construed as a projection of future revenue, business models must break down pricing structure to define potential revenues. It is simply part of every business plan and, while based on assumptions, it does provide a look at what is possible. For Tivus, the platform is designed to not only generate recurring revenue, but multiple streams of revenue that can yield figures five to six times that of the original cost of the contract. To better understand the business model, Tivus provided information last year after announcing that it had been awarded its first in-room high-definition internet protocol television (HD IPTV) contract from the Doubletree® Hotel & Executive Meeting Center Downtown in Omaha, Nebraska. The information, which provides a graphical representation of the business model, is available for viewing at http://www.otcmarkets.com/otciq/ajax/showFinancialReportById.pdf?id=45273
While Tivus is expanding its footprint in the industry, it is also taking care of business internally to ensure longevity, high quality products and increased shareholder value. A reduction in authorized stock has been submitted to substantially lower the number of authorized shares from 2 billion to only 300 million recently; a rarity in the OTC marketplace. Supply chain agreements, technology agreements and distributorship agreements are intact, and the Company is strengthening its Board with highly-experienced and proven leaders. Tivus has also updated corporate information with the OTC Markets Group and is in the midst of updating all required information to be fully-reporting with the Security and Exchange Commission; positioning the Company for a possible uplisting in the future.
Tivus appears to be very aggressive in all business matters and is validating their business strategies by now working with some of the largest household names within the hotel/hospitality industry. While trading at only two to three cents a share presently with a paltry $800,000 market cap, the Company’s share structure is tight with only 37 million shares outstanding. The word “undervalued” is often tossed around too frequently in the stock market, but if Tivus can continue to stay the course and move at the pace that they are currently demonstrating, this may be a share price that doesn’t sit for very long as more eyes in the investment community fall upon the Company.
More information on Tivus, Inc. can be found on the Company’s website at www.tivus.com