Tivus, Inc. was pleased to announce today it has commenced Phase II development of its new high-definition (HD) Internet-protocol television (IPTV) in-room entertainment system subsequent to successfully testing its core ad-insertion technology.

The company’s agreement with Host Hotels & Resorts (NYSE: HST) to deploy its new HD IPTV systems in Host properties was announced earlier year. Host Hotels & Resorts, Inc., an S&P 500 and Fortune 500 company, is recognized as the largest lodging real estate investment trust (REIT) and one of the largest owners of luxury and upper-upscale hotels.

“We successfully completed testing of our ad-insertion technology in our lab — the core of our proprietary revenue sharing model. Another Tivus first, ad-supported IPTV allows hotels to migrate away from legacy video-on-demand systems,” stated Shiva Prakash, Tivus’ president and CEO. “With nearly 900 rooms now live, Tivus’ inaugural installation has continued to satisfy hotel guests by creating a home-like experience; frankly, the response has exceeded our expectations.

“Tivus ad-supported, revenue-sharing business model capitalizes on new, fully interactive IPTV technology offering a completely interact experience for the guest, such as ordering room or spa services, while turning the hotel’s entertainment system into a significant revenue center.”

Currently owning 104 properties in the U.S. and nine international properties, totaling approximately 62,000 rooms, Host partners with premium brands such as Marriott®, Ritz-Carlton®, Westin®, Sheraton®, W®, St. Regis®, The Luxury Collection®, Hyatt®, Fairmont®, Four Seasons®, Hilton®, Accor®, Swissotel® and Le Meridien® in over 50 major markets worldwide.

“News of Tivus’ revenue sharing business model has traveled fast, as I have spent the last two weeks visiting certain hotel chains and properties that requested demonstrations. We are committed to our goal of providing hotel entertainment as a profit center to the world’s hospitality and gaming industries,” Prakash concluded.

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