Today, Tivus, Inc. announced that it will be attending the 2011 Hospitality Industry Technology Exposition and Conference (HITEC®), sponsored by the Hospitality Financial & Technology Professionals, in Austin, Texas, June 20-23, 2011.

“This week, key Tivus executives will be attending the Hospitality Industry Technology Exposition and Conference,” stated Shiva Prakash, Tivus’ president and CEO. “With the arrival of the HD IPTV satellite ‘head-in’ to North America in late 2009, the potential for new, never-before-possible revenue has ‘ignited’ massive attention from an industry eager to leverage this new entertainment technology.”

Attendee demographics include job functions in Corporate (24%), General Management, Sales & Marketing (13%), IT/IS (32%), Finance (10%), and Owners & Operators, from worldwide Casinos, Clubs, Consulting Firms, Cruise Lines, Educational Institutions, Hotel/Hotel Management Companies, and Resorts. According to the press release, fifty-two percent of attendees have purchasing power over $250K, and 69% possess 10+ years of experience in the industry.

Phil Marriott, Tivus’ executive vice-president of domestic and international sales, commented, “The hospitality industry has long needed a new, reliable platform to generate significant in-room revenue. For the first time in the industry, Tivus has taken what once was a major capital expenditure that generated little, if any revenue, and leveraged its interactive nature to generate significant ad-based revenue in addition to any premium content-on-demand profits.

“The attendee base at this show provides one of highest concentrations of potential Tivus customers of any trade show, and we look forward to discussing our HD IPTV system with hotel as well as cruise and gaming industry clients,” Marriott concluded.

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