Tivus, Inc. (TIVU) Taps a Captured Audience

By @ibtimes on

A well-focused captive consumer audience is one of the most valuable things a business can have. It’s something that hotels have been sitting on for years, but with only a limited number of ways to take advantage of. Other than on-site restaurants and gift shops, most hotels and resorts are ineffective at fully monetizing one of their greatest assets, their guests.

Now, thanks to ongoing developments in communications, the possibilities available to the hospitality industry have dramatically increased. The complex and expensive in-room entertainment and Internet access systems that have for so long represented a financial drain can now be a significant money generator.

On top of this hospitality revolution is Tivus, Inc., an Omaha based technology entertainment services company offering Internet-based television and cable programming. The company is a cutting edge provider of information, content distribution, media management, and secure communications to hotels and resorts, recently signing an agreement with Host Hotels & Resorts, Inc., one of the nation’s premier hospitality organizations.

Through the use of advanced communication technologies, Tivus is able to greatly enhance the options available with a given bandwidth resource. For example, by automatically sensing and turning off television channels that are not immediately being used, the system can significantly increase the channels a given system can support, meaning more content and flexibility for users. In addition, the Tivus system strengthens security options, an increasing concern for both guests and hotel administrators.

These and other benefits now available are a major appeal, attracting more guests and more revenue, but the ability of the system to analyze traffic, identifying behavioral, geographical, and seasonal activity, allows for focused advertising, something that advertisers are willing to pay a premium for. And this represents a brand new source of revenue never before available. In fact, Tivus offers a revenue sharing plan based upon this capability, minimizing the cost of upgrading to a scalable system that will continue to generate money going forward.

For more information, visit the company’s website at www.Tivus.com

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